×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Tuesday
13
Jan 2026
weather symbol
Athens 5°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> World

Apple in the Smartphone Market: Win Where It Matters (infographic)

Apple’s iPhone shipments were down 2 percent to 58 million in the past quarter

Newsroom May 8 09:50

Thanks to strong iPhone sales and its ever-growing services business, Apple reported better-than-expected results for its second fiscal quarter on Thursday. The company posted $24.2 billion in net profit on revenue of $94.8 billion for the three months ended April 1, 2023, beating expectations on the top and bottom line.

“We are pleased to report an all-time record in Services and a March quarter record for iPhone despite the challenging macroeconomic environment,” Apple’s CEO Tim Cook said, as the company’s services revenue climbed to $20.9 billion for the quarter. More importantly though, Apple defied headwinds in the smartphone market, reporting an admittedly modest increase in iPhone revenue in a quarter where global smartphone shipments declined by 14 percent year-over-year.

According to estimates from Counterpoint Research, Apple’s iPhone shipments were down 2 percent to 58 million in the past quarter, which was by far the smallest decline among the top five brands, with main rival Samsung seeing shipments drop by 19 percent year-over-year. “Apple outperformed the market due to several factors,” Jeff Fieldhack, research director at Counterpoint said, citing the stickiness of its ecosystem, users’ willingness to spend more for longer-lasting devices and its popularity among Gen Z consumers as key reasons for the company’s ability to “weather economic and other fluctuations better than its rivals while enjoying unflinching loyalty.”

>Related articles

iPhone 17: Slimmer, better, but not much more expensive despite Trump’s tariffs

How Important Is China to Apple? (infographic)

Workers filmed fleeing major iPhone factory in China

In the past three months, that ability translated to a global market share of 21 percent for Apple, second only to Samsung. Looking beyond sheer volume yields an entirely different picture, however, as Apple is winning where it really matters. Thanks to its high average selling price and its healthy profit margins, Apple captured 50 percent of global smartphone revenues and more than 80 percent of the industry’s profits in the first three months of 2023.

Infographic: Apple in the Smartphone Market: Win Where It Matters | Statista

You will find more infographics at Statista

Ask me anything

Explore related questions

#Apple in the Smartphone#iphone
> More World

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

Marinakis calls for enforcement as blockades disrupt Greece – Blames party-backed minority for derailing talks

January 13, 2026

Seven challenges that will dominate global health in 2026

January 13, 2026

Open confrontation between the Association of the victims of Tempi and Karystianou: “She had to resign” – “I will leave if the assembly asks me to”

January 13, 2026

Winter chill recedes – Warmer weather approaching

January 13, 2026

“They just kept killing”: Shocking testimonies of Iranian protesters as Trump targets Tehran’s trading partners

January 13, 2026

What lies behind Russia’s offensive against Patriarch Bartholomew

January 13, 2026

How blockade hardliners undermined the third attempt at government dialogue

January 13, 2026

Greece returns to markets with new 10-year bond issue

January 13, 2026
All News

> World

Seven challenges that will dominate global health in 2026

The health field for the year ahead is shaped by major challenges and new opportunities that will set the global public health agenda

January 13, 2026

“They just kept killing”: Shocking testimonies of Iranian protesters as Trump targets Tehran’s trading partners

January 13, 2026

Shark attack on woman in Brazil: ‘I knew it had bitten me’, watch video

January 12, 2026

Maria Machado at the Vatican, a few days before she meets Trump

January 12, 2026

The local judicial authorities decided to detain the owner of the bar in Crans-Montana for three months

January 12, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα