It is official: Heat blurs your judgment! This is apparently what happened in Waldorf Astoria Dubai Palm Jumeirah.

The story goes that some 25 Russian models that were staying in the hotel, were taking photos and sharing them with their followers through their social media accounts.

The heat-stricken owners of the hotel asked from the models not to tag or mention the hotel as the location of the photos and just mention “Dubai” instead.

Although some people have tried to argue that the management was trying to maintain a certain status for their hotel, we simply say…“Bollocks”!

Take a look yourself:

(Click to enlarge)