Apple has chosen the slogan “It’s Glowtime” as a play on “showtime” and the glow of the new devices. The presentation features the iconic Apple logo surrounded by a colorful halo, inviting the global audience to watch this year’s event and the unveiling of their latest models. As usual, the main highlight of the Apple Event 2024 is the reveal of the new iPhone, the 16th model in Apple’s smartphone lineup since 2007.

Watch the Live Presentation of the New iPhone

Apple Event – September 9

How the Presentation is Progressing

The opening video of the Apple Event 2024 presents the devices as essential tools for facilitating communication, especially for people with various physical limitations and disabilities, in a pleasant and optimistic tone.

Tim Cook, the world’s highest-paid CEO after Elon Musk, serves as the host and central presenter.

The New Apple Watch – Features and Pricing

The first device introduced at this year’s Apple Event is the new, improved Apple Watch. Entering its 10th generation, the new Apple Watch boasts a larger display—30% bigger—making it easier for users to view information and navigate. The OLED screen is the largest of any previous model, though the overall thickness of the watch is slimmer than ever. Enhanced readability from different angles is achieved through increased screen clarity and brightness.

The Apple Watch 10 charges significantly faster than its predecessors and emphasizes luxury, with upgrades including smart features and AI applications. The watch is designed for early detection of health issues like sleep apnea, hypertension, and sudden heart rate changes.

New features include a depth and water temperature sensor for underwater activities and additional environmental indicators.

The base model of the Apple Watch 10 starts at $399 in the U.S. and will be available from September 20.

Apple Watch Ultra 2

The Apple Watch Ultra 2 is the largest version of Apple’s wearable, geared towards intense outdoor sports, such as cycling. Cyclists can track their workout or race live on their iPhone. The starting price for the Apple Watch Ultra 2 is $799 in the U.S.

The Fall Apple Event

The fall Apple Event has become a major occasion in the world of digital and electronic technology. Speculation and predictions about what Apple will reveal reach a frenzy just before Tim Cook appears on screen to welcome millions of eager and curious potential customers. The event is broadcast live from Apple’s headquarters in Cupertino, California, although it is fully pre-recorded.

Leaks and insider information suggest that this year’s event will showcase Apple’s advancements in Artificial Intelligence and its applications in devices like computers and mobile gadgets.

Regarding the iPhone, the star of the Apple Event, no groundbreaking changes are expected compared to the previous model. The evolution-over-revolution approach has been the norm for iPhones since the original 2007 model introduced by Steve Jobs.

Predictions for the iPhone 16 include expected updates: a more powerful processor, improved performance, enhanced camera capabilities, and exciting new features driven by AI applications. Any innovation is likely to be found in the multifunctional side button.

For those eagerly awaiting the iPhone 16, its release date is speculated to be September 20, 2024, coinciding with the opening of the Apple Mall Scandinavia in Solna, Sweden. This launch would add significance to the opening of a new “temple” for hi-tech consumerism in Europe.

Pricing for the new iPhones remains uncertain. For comparison, in Greece, the previous iPhone 15 starts at €869 (6.1″ screen, 128GB storage), €1,009 (256GB), and €1,259 (512GB). The iPhone 15 Plus ranges from €1,029 to €1,419, the iPhone 15 Pro from €1,119 to €1,769, and the iPhone 15 Pro Max from €1,379 to €1,899.

The iPhone constitutes 50% of Apple’s total product sales, highlighting its importance to the company. Despite fierce competition from Asian manufacturers with innovations like foldable screens, Apple remains resilient. In the second quarter of 2024, Apple was the top seller, investing in high quality and maintaining its status as a coveted, trendy symbol.