In the small but exclusive world of personal submarines, there are two brands: U-Boat Worx and Triton. The two go mano a mano for the most part, offering a range of subs for different missions, numbers of passengers and seat layouts. Both brands have their fans, unique selling points and recognizable looks. They also both share the James-Bond-cool factor of being able to take you way below the ocean’s surface to experience what was previously accessible only to professional submariners.

But the price tags, size and weight of the underwater craft have kept most potential buyers away from ownership. You have to be a billionaire and own a very large superyacht.

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Until now. U-Boat Worx’s new Nemo is creating a fresh niche, first by designing a smaller sub that’s owner operated, and secondly by dropping the price to just over a million dollars—or at least half the price of any other personal submersible on the water.

Read more: Robb Report